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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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The global financial meltdown, at a cost of over $20 trillion, resulted in millions of people losing their homes and jobs in the worst recession since the Great Depression, and nearly resulted in a gl...

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The global financial meltdown, at a cost of over $

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The tool that I shall be using is PowerPoint. I have made some presentations in the past and am familiar as well as comfortable in using it. Therefore, presently I have no questions.

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Your poems have taught me the most when it comes to realizing the pain of unrequited love. Love as we know is a force that move us. Your poems have defined the tragedy that is love. Unlike what we hav...

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Your poems have taught me the most when it comes t

Week 6 Assignment (1)

Week 6 Assignment (1)

Q Answer the following essay question. Choose a product or firm that you think would benefit from a new promotional campaign. For that product or firm, outline a new promotional campaign that does the following: • Uses the basic communication process model to develop and distribute different types of promotional communications • Implements the IMC concept • Identifies how you would determine the effectiveness and budget for the campaign

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For this paper I would like to select Amazon and I believe that this company has benefited and in future, it will benefit from a new promotion campaign. It can be mentioned here that in the segment of online retailing, Amazon used to be the giant 2 to 3 years ago. People could hardly imagine parcel from any other brands but now this scenario has been changed a lot. The market is now very much competitive and all the companies are focusing much on the promotions strategies to have a sufficient market share. For the new promotional campaign of Amazon, I believe that these following steps will be the perfect ones